Direct Mail Is Hot Again

Direct Mail Is Hot Again

From Glossier to Quip, a variety of hip new companies is targeting millennials with… mailers. From postcards to catalogs, “hot, digitally savvy, direct-to-consumer” brands including Casper, Harry’s, Wayfair, Rover, Quip, Away, Handy, and Modcloth have all started...
Old Is New Again

Old Is New Again

Direct Mail Beats Digital According to Kathy Crosett of Media Sales Today, consumers prefer direct mail vs digital and are clearly more responsive to it compared to other media types – even among millennials. If your clients are looking for a way to make their...
Smart Marketing Tips For Salons

Smart Marketing Tips For Salons

The holiday season means holiday parties and partygoers that want to look their best. Although it’s a prime time for sales in the beauty industry, it’s also one of the most competitive. In order to stand out among the crowd, hair salons must promote their...
Unleash The Power Of Print

Unleash The Power Of Print

In the digital age, direct mail remains a very powerful tool. The key to understanding its power lies in accurately measuring its effectiveness.  We’ll see how this is just as important as reaching the customer. Without proper tracking, search marketing gets too...
Direct Mail – The Low Cost Leader

Direct Mail – The Low Cost Leader

In a head to head with other marketing platforms, direct mail performs at the lowest cost while producing the highest conversion rate. These days, marketing is all about digital. We are emailing, blogging,  tweeting and Facebooking our little marketer hearts out. So...
Why Print Advertising

Why Print Advertising

Why Print Advertising Will Thrive In 2018 and Beyond! One of the constant battles we face in an ever changing digital advertising landscape is the misconception that print advertising is dying. With each passing year, those of us who make a living through print...