As the digital advertising space becomes increasingly expensive and crowded, brands are looking for alternative ways to stand out and engage consumers. It is becoming more common for people to overlook targeted advertisements in their inboxes or on websites, where...
The secret to effective direct mail is powerful, persuasive copy that draws in your best customers. Author Robert W. Bly lays out a five-step plan for creating a winning message with every direct mail piece: In direct marketing, structure is key: If your copy doesn’t...
As a small business owner, one thing is certian. You never have enough time! To maximize your limited time, it’s important to build a set of reliable processes to keep business flowing. With spring around the corner, now is a perfect opportunity to take stock of...
An effective direct mail campaign can produce big results if it’s executed properly. And with the digital world becoming incredibly saturated, there’s never been a better time to explore offline marketing channels.Read below for three crucial tips needed for a...
From Glossier to Quip, a variety of hip new companies is targeting millennials with… mailers. From postcards to catalogs, “hot, digitally savvy, direct-to-consumer” brands including Casper, Harry’s, Wayfair, Rover, Quip, Away, Handy, and Modcloth have all started...
Trying to use social media sites for your small or online business can be frustrating and overwhelming. Many people have attempted by using social platforms as sales tools only, but the key to attract more business on social media is to actually be more social. Here...
Email will probably be around for years to come, which is less likely for many social media platforms. Therefore, it’s increasingly important to build on your email marketing channel. Your email list can go with you as you grow—it’s a portable asset. That’s why email...
Direct Mail Beats Digital According to Kathy Crosett of Media Sales Today, consumers prefer direct mail vs digital and are clearly more responsive to it compared to other media types – even among millennials. If your clients are looking for a way to make their...
Whether you’re in the early stages of executing your business plan or years into building your company, the ability to recognize industry trends is key. Now is the time to align your company’s goals with proven trends to ensure you meet — and possibly...
In a recently published article by Venture Beat, a quirky perspective on the relationship between direct mail and digital advertising is illustrated, starting with the title “A Love Letter To Digital Advertising From A Direct Mail CEO”. With a humorous theme it does...
Mark and Sharon Spero, owners of Money Mailer of Fox River Valley, recently shared their insights into key customer retention strategies. The following article was written by Katherine Paljug, contributing writer at Business News Daily. Losing customers costs...
Now’s the time to set goals and determine what you want to accomplish for 2019. Creating a plan for the new year with clear goals is the best way to boost sales and make 2019 your best year ever. Remember, when creating your plan for the new year, keep it...
Find success with direct marketing to millennials. In this recent Forbes article by Steven Pulcinella, learn how businesses can increase their millennial client base using direct mail. See how the Money Mailer envelope can be the ideal vehicle for targeting...
The holiday season means holiday parties and partygoers that want to look their best. Although it’s a prime time for sales in the beauty industry, it’s also one of the most competitive. In order to stand out among the crowd, hair salons must promote their...
Is your business prepared to take advantage of the biggest spending day of the year? With Money Mailer, your Black Friday direct marketing takes front and center stage with a strategy that demands customer attention. 35% of consumers don’t know where they will be...
Direct mail proves time and time again to be an effective marketing tool. Often, its effectiveness is compared to that of technological advertising tools. However, the real attention needs to be on the value of direct mail combined with the latest technology. A recent...
In the digital age, direct mail remains a very powerful tool. The key to understanding its power lies in accurately measuring its effectiveness. We’ll see how this is just as important as reaching the customer. Without proper tracking, search marketing gets too...
Seasonal Engagement for Every Small Business With fleeting attention spans these days, there’s always a shiny new object threatening to lure your client base away. Want to keep your customers? Keep connected! The seasons provide an ideal platform for staying...
Coming up with attractive promotions is key for luring potential buyers and getting them to spend money on your product or service. Great promotions can get customers out of a holding pattern by giving them an incentive to take action before an offer expires. However,...
In a head to head with other marketing platforms, direct mail performs at the lowest cost while producing the highest conversion rate. These days, marketing is all about digital. We are emailing, blogging, tweeting and Facebooking our little marketer hearts out. So...
Start a New Romance through Direct Mail Advertising Has a client or prospect told you they’re diverting their marketing dollars towards Facebook social media advertising? Not the best strategy with the pull of social media now in decline. Clients need to rethink the...
Optimizing the acquisition and retention of your customers remains a primary goal of any small business. Attracting a new customer is five times more expensive than marketing to existing ones. Not only do existing customers cost less but they spend more. It’s much...
Why Print Advertising Will Thrive In 2018 and Beyond! One of the constant battles we face in an ever changing digital advertising landscape is the misconception that print advertising is dying. With each passing year, those of us who make a living through print...
Review and Revise Your Holiday Season Marketing Plan Every year, small businesses scramble to prepare for the holiday season sales at the very last minute. Unfortunately, they end up missing out on valuable revenue opportunities. Make 2017 different! Get a jump on...
The year is flying by! We’re already more than three-quarters of the way through 2017. Now is the time for small business owners to look for ways to take their businesses to new heights in Q4. Here are four small business trends to consider incorporating into...
Have you gotten on the digital bandwagon and left direct mail behind? Not so fast, according to a compilation of direct mail marketing statistics by Shrav Mehta with The Lob. Sure, email marketing is less expensive, but every business owner needs to also factor in...
Marketing your small business is one of the most exciting parts of business ownership. What makes it so exciting is that there isn’t just one way to promote a business. In fact, when you consider all of the possible combinations of marketing activities, there are...
Then, look to Direct Mail – Direct Mail ROI Exceeds 18% Advertising through direct mail is an effective way to get the message out. Couple that with a direct mail ROI that is over 18%, and you’ve got a sure fire way to deliver results within budget. Check out the...
If you think you know all there is to know about marketing to Millennials, think again! Recent studies have shown that some of the most popular beliefs about Millennials and what is important to them are actually false. In her recent article, “5 Myths About...
As business owners, we’re always looking for new and proven ways to bring in new customers. Yet, we don’t always take time to understand just how valuable each individual customer is to the long-term health of our business. Understanding the Value of One...
