Direct mail proves time and time again to be an effective marketing tool. Often, its effectiveness is compared to that of technological advertising tools. However, the real attention needs to be on the value of direct mail combined with the latest technology. A recent...
In the digital age, direct mail remains a very powerful tool. The key to understanding its power lies in accurately measuring its effectiveness. We’ll see how this is just as important as reaching the customer. Without proper tracking, search marketing gets too...
