THE 5-STEP PLAN FOR CAPTURING NEW CUSTOMERS THROUGH DIRECT MAIL

The secret to effective direct mail is powerful, persuasive copy that draws in your best customers.  Author Robert W. Bly lays out a five-step plan for creating a winning message with every direct … [Read more...]

SURVIVING COVID THROUGH CREATIVITY

A SMALL BUSINESS ACTION PLAN Small businesses across America have struggled through extremely challenging financial hardship these past twelve months.  Unfortunately, many have gone out of business … [Read more...]

RESTAURANTS CAN STAY STRONG WITH COST-EFFECTIVE SOLO POSTCARDS

To describe the current Covid-19 crisis as “unprecedented times” doesn’t seem to do justice to the severity of the challenges that face our nation’s citizens and businesses. As we all pull together to … [Read more...]

FIVE SIMPLE SPRING CLEANING TIPS FOR YOUR SMALL BUSINESS

To make the most of your limited time as a small business owner, building a solid set of reliable processes to keep business flowing is key. Spring represents a wonderful opportunity to take stock of … [Read more...]

3 TIPS FOR SUCCESSFUL DIRECT MAIL MARKETING

An effective direct mail campaign can produce big results if it's executed properly. And with the digital world becoming incredibly saturated, there's never been a better time to explore offline … [Read more...]

DIRECT MAIL IS HOT AGAIN

From Glossier to Quip, a variety of hip new companies is targeting millennials with... mailers. From postcards to catalogs, “hot, digitally savvy, direct-to-consumer” brands including Casper, Harry’s, … [Read more...]

7 EASY WAYS TO USE SOCIAL MEDIA TO HELP GROW YOUR BUSINESS

Trying to use social media sites for your small or online business can be frustrating and overwhelming. Many people have attempted by using social platforms as sales tools only, but the key to attract … [Read more...]

HARNESS THE POWER OF EMAIL MARKETING

Email will probably be around for years to come, which is less likely for many social media platforms. Therefore, it’s increasingly important to build on your email marketing channel. Your email list … [Read more...]

OLD IS NEW AGAIN

Direct Mail Beats DigitalAccording to Kathy Crosett of Media Sales Today, consumers prefer direct mail and are clearly more responsive to it compared to other media types – even among … [Read more...]

FOUR TRENDS THAT CAN HELP INCREASE YOUR BUSINESS

Whether you are in the early stages of executing your business plan, or years into building your company, the ability to recognize industry trends are important. Taking an educated approach to … [Read more...]