Smart Marketing Tips For Salons

Smart Marketing Tips For Salons

The holiday season means holiday parties and partygoers that want to look their best. Although it’s a prime time for sales in the beauty industry, it’s also one of the most competitive. In order to stand out among the crowd, hair salons must promote their...
Unleash The Power Of Print

Unleash The Power Of Print

In the digital age, direct mail remains a very powerful tool. The key to understanding its power lies in accurately measuring its effectiveness.  We’ll see how this is just as important as reaching the customer. Without proper tracking, search marketing gets too...
Slumping Sale? Fight Back With Smart Choices

Slumping Sale? Fight Back With Smart Choices

We’ve all enjoyed the fireworks and had our cookouts, and that could only mean one thing — we’re officially halfway through 2016. Yikes! As the year flies by, it’s a good time to evaluate the strength of your business and ask yourself, are you where you want to be?...
Calling All Shoppers!

Calling All Shoppers!

Attract, Motivate, and Convert Your Targeted Consumer with a Compelling Call-to-Action What’s the most important part of your direct mail ad? Besides having the correct phone number, of course! In a fast-paced world full of distractions, it’s critical to motivate the...
Clipper Magazine Vs. Money Mailer Vs. Valpak

Clipper Magazine Vs. Money Mailer Vs. Valpak

So you’ve decided to give Direct Mail a try. Great choice! But now you’ve got more decisions to make. First and foremost on the list is which product to use. There are a number of big players in the market, including Valpak, Clipper, SaveOn, and, of course, Money...
Direct Mail Delivers Results

Direct Mail Delivers Results

It’s the iconic battle of the modern advertising age…which has the greatest impact on buying decisions: Direct Mail or Digital Advertising? The answer just might surprise you. Let’s look at research conducted by leading neuromarketing research company,True Impact...
Taking The Plunge

Taking The Plunge

Greetings and welcome to our very first blog post! We know there’s an overload of information out there discussing advertising news. Rest assured, we aim to help you sort through the clutter with postings that focus on valuable, real world information that can be...