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Stay Strong With Powerful Postcards
To say we live in “unprecedented times” doesn’t do justice to the severe challenges our nation faces. As we all pull together to weather the Covid storm, let’s take solace in knowing we are an exceptional and resilient country with the best and brightest...
Spring Clean Your Business in Five Simple Steps
As a small business owner, one thing is certian. You never have enough time! To maximize your limited time, it’s important to build a set of reliable processes to keep business flowing. With spring around the corner, now is a perfect opportunity to take stock of...
7 Easy Ways To Use Social Media To Help Grow Your Business
Trying to use social media sites for your small or online business can be frustrating and overwhelming. Many people have attempted by using social platforms as sales tools only, but the key to attract more business on social media is to actually be more social. Here...
Four Trends That Can Help Increase Your Business
Whether you’re in the early stages of executing your business plan or years into building your company, the ability to recognize industry trends is key. Now is the time to align your company’s goals with proven trends to ensure you meet — and possibly...
Customer Retention Strategies For Small Businesses
Mark and Sharon Spero, owners of Money Mailer of Fox River Valley, recently shared their insights into key customer retention strategies. The following article was written by Katherine Paljug, contributing writer at Business News Daily. Losing customers costs...
5 Strategies To Help Make 2019 Your Best Year
Now’s the time to set goals and determine what you want to accomplish for 2019. Creating a plan for the new year with clear goals is the best way to boost sales and make 2019 your best year ever. Remember, when creating your plan for the new year, keep it...
Back-To-School And Beyond
Seasonal Engagement for Every Small Business With fleeting attention spans these days, there’s always a shiny new object threatening to lure your client base away. Want to keep your customers? Keep connected! The seasons provide an ideal platform for staying...
Effective Sales Promotions In Three Simple Steps
Coming up with attractive promotions is key for luring potential buyers and getting them to spend money on your product or service. Great promotions can get customers out of a holding pattern by giving them an incentive to take action before an offer expires. However,...
People Are Breaking Up With Facebook
Start a New Romance through Direct Mail Advertising Has a client or prospect told you they’re diverting their marketing dollars towards Facebook social media advertising? Not the best strategy with the pull of social media now in decline. Clients need to rethink the...
Using Direct Mail For Acquisition And Retention
Optimizing the acquisition and retention of your customers remains a primary goal of any small business. Attracting a new customer is five times more expensive than marketing to existing ones. Not only do existing customers cost less but they spend more. It’s much...
The Holidays Are Coming…Are You Ready?
Review and Revise Your Holiday Season Marketing Plan Every year, small businesses scramble to prepare for the holiday season sales at the very last minute. Unfortunately, they end up missing out on valuable revenue opportunities. Make 2017 different! Get a jump on...
These 4 Small Business Trends Are Defining 2017
The year is flying by! We’re already more than three-quarters of the way through 2017. Now is the time for small business owners to look for ways to take their businesses to new heights in Q4. Here are four small business trends to consider incorporating into...
7 Avoidable Marketing Mistakes Small Businesses Make
Marketing your small business is one of the most exciting parts of business ownership. What makes it so exciting is that there isn’t just one way to promote a business. In fact, when you consider all of the possible combinations of marketing activities, there are...
5 Myths You Should Know Before Marketing To ‘Millennials’
If you think you know all there is to know about marketing to Millennials, think again! Recent studies have shown that some of the most popular beliefs about Millennials and what is important to them are actually false. In her recent article, “5 Myths About...
The Value Of One Customer – A Worthy Investment
As business owners, we’re always looking for new and proven ways to bring in new customers. Yet, we don’t always take time to understand just how valuable each individual customer is to the long-term health of our business. Understanding the Value of One...