Another key component of Money Mailer’s® integrated marketing suite is the ability for advertisers to reach local consumers through the distribution of our Stars, Stripes & Savings!™ email.
Email marketing is considered “the digital glue” of your marketing strategy because it’s an effective way to reinforce an advertising message when following the distribution of your direct mail piece. Plus, email is preferred compared to other digital advertising channels such as social media and pay-per-click.
Email Marketing Works!
Consumers who visit the Money Mailer® Local Coupons site are prompted to sign-up for email offers, and many do! They’re hungry for deals and want access to offers even in-between mailings. Emails can be sent to your target audience right after your monthly mailing goes out, reminding them to look for your offer and more importantly, redeem it before it expires.
When you add a Stars, Stripes & Savings™ email program to your marketing campaign, you unlock the opportunity to touch advertisers who have asked us to send them special offers. Giving people what they ask for is always a good thing in building lasting relationships with customers.