Let’s be honest. Great products do not magically create great businesses. Visibility does. Familiarity does. Being remembered when it matters most does. The local brands that win are not the ones shouting the loudest. They are the ones showing up everywhere that...
Big brands may have teams and budgets, but local businesses have something better: real connections. Social media is where you bring that to life. It is your digital front window, your word of mouth, your “see you around town” all rolled into one. When you show up...
Digital marketing dominates today’s advertising conversation. New platforms, formats, and algorithms promise reach and efficiency, pushing many advertisers to invest heavily online. With so much activity focused on screens, it is fair to ask whether direct mail still...
Spring has a way of flipping the switch on consumer behavior. Buying slows down all winter, but then suddenly inboxes fill, phones ring, and competitors reappear at full volume. For advertisers, this season is not just about fresh starts and warmer weather. It is the...
Running a local business often feels like juggling everything at once. Staff challenges, inventory hiccups, and last-minute customer needs can make marketing the first thing to drop off your list. But growth doesn’t come from occasional bursts of effort. It comes from...
Start on a New Marketing Trajectory Today Are you a local business owner feeling squeezed by astronomical advertising costs? Do you see competitors with seemingly endless marketing budgets and wonder how you can possibly keep up? You are not alone. Many small and...
While digital advertising has replaced many forms of print media, such as newspapers and magazines, direct mail campaigns are still used by many advertisers, including two of the largest online retailers—Amazon and Wayfair. Why? There are several benefits connected to...
We’ve all heard the phrase, “work smarter, not harder,” but what does it really mean? At its core, it’s about working more efficiently with your time and energy so you can get more done, without burning out. In a nutshell: Working smarter is about getting results with...
Tips for Giving Your Business Website a Refresh The coming summer season can be hectic and frantic for many businesses. Now is a great time to review your website and make sure you’re ready to handle any uptick in business. Is your website reflective of your business?...
If you own a small, local, or family-run business and want to expand your network, grow your customer base, and build credibility in your community, joining your local chamber of commerce is one of the smartest moves you can make. Chambers of Commerce are designed to...
Tips for Winning Back Lost Customers Customers stop shopping at businesses for a variety of reasons. For whatever reason customers leave your business, winning back former customers is a significantly less complicated way to expand your business and build a loyal...
As the new year begins, it’s time to hit refresh on your financial game plan. Saving more in 2025 doesn’t mean cutting back on joy—it’s about finding clever, strategic ways to make every dollar count. Picture this: a year where you master the art of shopping smarter,...
Budget Changes That Can Help You Reach Your Financial Goals Are you striving to hit your financial goals but finding it hard to stay on track? Whether it’s building an emergency fund, saving for a dream vacation, or paying off debt, reaching financial milestones...
The times, they are a changin’. Just 10 years ago, mailboxes were jammed full of flyers, direct mail postcards, and newspaper ads. Then came the stampede to digital with the influx of pop-up ads, social media marketing, email campaigns, and so much more. As the...
As the digital advertising space becomes increasingly expensive and crowded, brands are looking for alternative ways to stand out and engage consumers. It is becoming more common for people to overlook targeted advertisements in their inboxes or on websites, where...
Keep it Simple and Smart Looking for marketing success in today’s chaotic world? It comes down to a simple rule: deliver impactful messaging at a low cost. In a business climate dominated by the covid-19 pandemic, small businesses are strapped for cash and...
The secret to effective direct mail is powerful, persuasive copy that draws in your best customers. Author Robert W. Bly lays out a five-step plan for creating a winning message with every direct mail piece: In direct marketing, structure is key: If your copy doesn’t...
A SMALL BUSINESS ACTION PLAN Small businesses across America have struggled through extremely challenging financial hardship these past twelve months. Unfortunately, many have gone out of business — permanent casualties of the virus shutdowns. As covid-19 numbers...
To say we live in “unprecedented times” doesn’t do justice to the severe challenges our nation faces. As we all pull together to weather the Covid storm, let’s take solace in knowing we are an exceptional and resilient country with the best and brightest...
An effective direct mail campaign can produce big results if it’s executed properly. And with the digital world becoming incredibly saturated, there’s never been a better time to explore offline marketing channels.Read below for three crucial tips needed for a...
From Glossier to Quip, a variety of hip new companies is targeting millennials with… mailers. From postcards to catalogs, “hot, digitally savvy, direct-to-consumer” brands including Casper, Harry’s, Wayfair, Rover, Quip, Away, Handy, and Modcloth have all started...
Direct Mail Beats Digital According to Kathy Crosett of Media Sales Today, consumers prefer direct mail vs digital and are clearly more responsive to it compared to other media types – even among millennials. If your clients are looking for a way to make their...
In a recently published article by Venture Beat, a quirky perspective on the relationship between direct mail and digital advertising is illustrated, starting with the title “A Love Letter To Digital Advertising From A Direct Mail CEO”. With a humorous theme it does...
Find success with direct marketing to millennials. In this recent Forbes article by Steven Pulcinella, learn how businesses can increase their millennial client base using direct mail. See how the Money Mailer envelope can be the ideal vehicle for targeting...
Is your business prepared to take advantage of the biggest spending day of the year? With Money Mailer, your Black Friday direct marketing takes front and center stage with a strategy that demands customer attention. 35% of consumers don’t know where they will be...
Direct mail proves time and time again to be an effective marketing tool. Often, its effectiveness is compared to that of technological advertising tools. However, the real attention needs to be on the value of direct mail combined with the latest technology. A recent...
Seasonal Engagement for Every Small Business With fleeting attention spans these days, there’s always a shiny new object threatening to lure your client base away. Want to keep your customers? Keep connected! The seasons provide an ideal platform for staying...
Coming up with attractive promotions is key for luring potential buyers and getting them to spend money on your product or service. Great promotions can get customers out of a holding pattern by giving them an incentive to take action before an offer expires. However,...
In a head to head with other marketing platforms, direct mail performs at the lowest cost while producing the highest conversion rate. These days, marketing is all about digital. We are emailing, blogging, tweeting and Facebooking our little marketer hearts out. So...
Optimizing the acquisition and retention of your customers remains a primary goal of any small business. Attracting a new customer is five times more expensive than marketing to existing ones. Not only do existing customers cost less but they spend more. It’s much...
