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Direct Marketing Is Thriving In Millenial Mailboxes
Find success with direct marketing to millennials. In this recent Forbes article by Steven Pulcinella, learn how businesses can increase their millennial client base using direct mail. See how the Money Mailer envelope can be the ideal vehicle for targeting...
Smart Marketing Tips For Salons
The holiday season means holiday parties and partygoers that want to look their best. Although it’s a prime time for sales in the beauty industry, it’s also one of the most competitive. In order to stand out among the crowd, hair salons must promote their...
$59 Billion in Black Friday Sales Is Almost Here1 – Don’t Miss Out!
Is your business prepared to take advantage of the biggest spending day of the year? With Money Mailer, your Black Friday direct marketing takes front and center stage with a strategy that demands customer attention. 35% of consumers don’t know where they will be...
Direct Mail And Technology: Together, An Incredible Duo
Direct mail proves time and time again to be an effective marketing tool. Often, its effectiveness is compared to that of technological advertising tools. However, the real attention needs to be on the value of direct mail combined with the latest technology. A recent...
Unleash The Power Of Print
In the digital age, direct mail remains a very powerful tool. The key to understanding its power lies in accurately measuring its effectiveness. We’ll see how this is just as important as reaching the customer. Without proper tracking, search marketing gets too...
Back-To-School And Beyond
Seasonal Engagement for Every Small Business With fleeting attention spans these days, there’s always a shiny new object threatening to lure your client base away. Want to keep your customers? Keep connected! The seasons provide an ideal platform for staying...
Effective Sales Promotions In Three Simple Steps
Coming up with attractive promotions is key for luring potential buyers and getting them to spend money on your product or service. Great promotions can get customers out of a holding pattern by giving them an incentive to take action before an offer expires. However,...
Direct Mail – The Low Cost Leader
In a head to head with other marketing platforms, direct mail performs at the lowest cost while producing the highest conversion rate. These days, marketing is all about digital. We are emailing, blogging, tweeting and Facebooking our little marketer hearts out. So...
People Are Breaking Up With Facebook
Start a New Romance through Direct Mail Advertising Has a client or prospect told you they’re diverting their marketing dollars towards Facebook social media advertising? Not the best strategy with the pull of social media now in decline. Clients need to rethink the...
Using Direct Mail For Acquisition And Retention
Optimizing the acquisition and retention of your customers remains a primary goal of any small business. Attracting a new customer is five times more expensive than marketing to existing ones. Not only do existing customers cost less but they spend more. It’s much...