Get a conversation started and learn how advertising with Money Mailer can impact your business!
8 Direct Mail Marketing Stats That May Surprise You
Have you gotten on the digital bandwagon and left direct mail behind? Not so fast, according to a compilation of direct mail marketing statistics by Shrav Mehta with The Lob. Sure, email marketing is less expensive, but every business owner needs to also factor in...
7 Avoidable Marketing Mistakes Small Businesses Make
Marketing your small business is one of the most exciting parts of business ownership. What makes it so exciting is that there isn’t just one way to promote a business. In fact, when you consider all of the possible combinations of marketing activities, there are...
Looking For A Great Return On Your Advertising Dollars?
Then, look to Direct Mail – Direct Mail ROI Exceeds 18% Advertising through direct mail is an effective way to get the message out. Couple that with a direct mail ROI that is over 18%, and you’ve got a sure fire way to deliver results within budget. Check out the...
5 Myths You Should Know Before Marketing To ‘Millennials’
If you think you know all there is to know about marketing to Millennials, think again! Recent studies have shown that some of the most popular beliefs about Millennials and what is important to them are actually false. In her recent article, “5 Myths About...
The Value Of One Customer – A Worthy Investment
As business owners, we’re always looking for new and proven ways to bring in new customers. Yet, we don’t always take time to understand just how valuable each individual customer is to the long-term health of our business. Understanding the Value of One...
Stop Wasting Your Money – Four Common Direct Mail Mistakes And How To Avoid Them
When you’re running a small business, every dollar counts. Direct mail can be a very cost-effective means of attracting new customers and keeping current customers engaged…when it’s done right. However, the inexperienced business owner can easily get tripped up by all...
Grow Through Gratitude – Thank A Customer Today
As a small business owner, your customers are your most important asset. According to Gartner Group, 80 percent of your future revenue is most likely to come from 20 percent of your existing customers. Without a doubt, you want to keep them happy and engaged in your...
Is It Time To Go Solo? The Case For Targeted Direct Mail Advertisement
In the complex world of advertising, the small business owner has many avenues to consider. Options include print, television, radio, billboards, and digital. Looking deeper within print media alone, there are numerous vehicles available – letters, postcards, door...
Win The Advertising Race Through A Consistent, Steady Marathon – Never A Sprint!
Gold medals are achieved in long distance races when the runners optimize a steady pace that keeps them ahead of the competition all the way to the finish line. The same strategy will bring home the prize in races against your business competitors. When planning your...
Slumping Sale? Fight Back With Smart Choices
We’ve all enjoyed the fireworks and had our cookouts, and that could only mean one thing — we’re officially halfway through 2016. Yikes! As the year flies by, it’s a good time to evaluate the strength of your business and ask yourself, are you where you want to be?...
Paper Coupons Are Top Choice…Even With Millenials
When Americans head to the cash register, they are most likely to use paper coupons verses any other method. A survey by Creditcards.com reported in USA Today shows that 63% most often use coupons delivered in the mail. Only 17% type in a discount code online, and a...
Calling All Shoppers!
Attract, Motivate, and Convert Your Targeted Consumer with a Compelling Call-to-Action What’s the most important part of your direct mail ad? Besides having the correct phone number, of course! In a fast-paced world full of distractions, it’s critical to motivate the...
Clipper Magazine Vs. Money Mailer Vs. Valpak
So you’ve decided to give Direct Mail a try. Great choice! But now you’ve got more decisions to make. First and foremost on the list is which product to use. There are a number of big players in the market, including Valpak, Clipper, SaveOn, and, of course, Money...
Direct Mail Delivers Results
It’s the iconic battle of the modern advertising age…which has the greatest impact on buying decisions: Direct Mail or Digital Advertising? The answer just might surprise you. Let’s look at research conducted by leading neuromarketing research company,True Impact...