The times, they are a changin’. Just 10 years ago, mailboxes were jammed full of flyers, direct mail postcards, and newspaper ads. Then came the stampede to digital with the influx of pop-up ads, social media marketing, email campaigns, and so much more. As the...
As the digital advertising space becomes increasingly expensive and crowded, brands are looking for alternative ways to stand out and engage consumers. It is becoming more common for people to overlook targeted advertisements in their inboxes or on websites, where...
Keep it Simple and Smart Looking for marketing success in today’s chaotic world? It comes down to a simple rule: deliver impactful messaging at a low cost. In a business climate dominated by the covid-19 pandemic, small businesses are strapped for cash and...
The secret to effective direct mail is powerful, persuasive copy that draws in your best customers. Author Robert W. Bly lays out a five-step plan for creating a winning message with every direct mail piece: In direct marketing, structure is key: If your copy doesn’t...
A SMALL BUSINESS ACTION PLAN Small businesses across America have struggled through extremely challenging financial hardship these past twelve months. Unfortunately, many have gone out of business — permanent casualties of the virus shutdowns. As covid-19 numbers...
To say we live in “unprecedented times” doesn’t do justice to the severe challenges our nation faces. As we all pull together to weather the Covid storm, let’s take solace in knowing we are an exceptional and resilient country with the best and brightest...
An effective direct mail campaign can produce big results if it’s executed properly. And with the digital world becoming incredibly saturated, there’s never been a better time to explore offline marketing channels.Read below for three crucial tips needed for a...
From Glossier to Quip, a variety of hip new companies is targeting millennials with… mailers. From postcards to catalogs, “hot, digitally savvy, direct-to-consumer” brands including Casper, Harry’s, Wayfair, Rover, Quip, Away, Handy, and Modcloth have all started...
Direct Mail Beats Digital According to Kathy Crosett of Media Sales Today, consumers prefer direct mail vs digital and are clearly more responsive to it compared to other media types – even among millennials. If your clients are looking for a way to make their...
In a recently published article by Venture Beat, a quirky perspective on the relationship between direct mail and digital advertising is illustrated, starting with the title “A Love Letter To Digital Advertising From A Direct Mail CEO”. With a humorous theme it does...
Find success with direct marketing to millennials. In this recent Forbes article by Steven Pulcinella, learn how businesses can increase their millennial client base using direct mail. See how the Money Mailer envelope can be the ideal vehicle for targeting...
Is your business prepared to take advantage of the biggest spending day of the year? With Money Mailer, your Black Friday direct marketing takes front and center stage with a strategy that demands customer attention. 35% of consumers don’t know where they will be...
Direct mail proves time and time again to be an effective marketing tool. Often, its effectiveness is compared to that of technological advertising tools. However, the real attention needs to be on the value of direct mail combined with the latest technology. A recent...
Seasonal Engagement for Every Small Business With fleeting attention spans these days, there’s always a shiny new object threatening to lure your client base away. Want to keep your customers? Keep connected! The seasons provide an ideal platform for staying...
Coming up with attractive promotions is key for luring potential buyers and getting them to spend money on your product or service. Great promotions can get customers out of a holding pattern by giving them an incentive to take action before an offer expires. However,...
In a head to head with other marketing platforms, direct mail performs at the lowest cost while producing the highest conversion rate. These days, marketing is all about digital. We are emailing, blogging, tweeting and Facebooking our little marketer hearts out. So...
Optimizing the acquisition and retention of your customers remains a primary goal of any small business. Attracting a new customer is five times more expensive than marketing to existing ones. Not only do existing customers cost less but they spend more. It’s much...
Why Print Advertising Will Thrive In 2018 and Beyond! One of the constant battles we face in an ever changing digital advertising landscape is the misconception that print advertising is dying. With each passing year, those of us who make a living through print...
Have you gotten on the digital bandwagon and left direct mail behind? Not so fast, according to a compilation of direct mail marketing statistics by Shrav Mehta with The Lob. Sure, email marketing is less expensive, but every business owner needs to also factor in...
Then, look to Direct Mail – Direct Mail ROI Exceeds 18% Advertising through direct mail is an effective way to get the message out. Couple that with a direct mail ROI that is over 18%, and you’ve got a sure fire way to deliver results within budget. Check out the...
When you’re running a small business, every dollar counts. Direct mail can be a very cost-effective means of attracting new customers and keeping current customers engaged…when it’s done right. However, the inexperienced business owner can easily get tripped up by all...
