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Direct Mail Is Hot Again
From Glossier to Quip, a variety of hip new companies is targeting millennials with… mailers. From postcards to catalogs, “hot, digitally savvy, direct-to-consumer” brands including Casper, Harry’s, Wayfair, Rover, Quip, Away, Handy, and Modcloth have all started...
Old Is New Again
Direct Mail Beats Digital According to Kathy Crosett of Media Sales Today, consumers prefer direct mail vs digital and are clearly more responsive to it compared to other media types – even among millennials. If your clients are looking for a way to make their...
A Love Letter To Digital Advertising From A Direct Mail CEO
In a recently published article by Venture Beat, a quirky perspective on the relationship between direct mail and digital advertising is illustrated, starting with the title “A Love Letter To Digital Advertising From A Direct Mail CEO”. With a humorous theme it does...
Direct Marketing Is Thriving In Millenial Mailboxes
Find success with direct marketing to millennials. In this recent Forbes article by Steven Pulcinella, learn how businesses can increase their millennial client base using direct mail. See how the Money Mailer envelope can be the ideal vehicle for targeting...
$59 Billion in Black Friday Sales Is Almost Here1 – Don’t Miss Out!
Is your business prepared to take advantage of the biggest spending day of the year? With Money Mailer, your Black Friday direct marketing takes front and center stage with a strategy that demands customer attention. 35% of consumers don’t know where they will be...
Direct Mail And Technology: Together, An Incredible Duo
Direct mail proves time and time again to be an effective marketing tool. Often, its effectiveness is compared to that of technological advertising tools. However, the real attention needs to be on the value of direct mail combined with the latest technology. A recent...
Back-To-School And Beyond
Seasonal Engagement for Every Small Business With fleeting attention spans these days, there’s always a shiny new object threatening to lure your client base away. Want to keep your customers? Keep connected! The seasons provide an ideal platform for staying...
Effective Sales Promotions In Three Simple Steps
Coming up with attractive promotions is key for luring potential buyers and getting them to spend money on your product or service. Great promotions can get customers out of a holding pattern by giving them an incentive to take action before an offer expires. However,...
Direct Mail – The Low Cost Leader
In a head to head with other marketing platforms, direct mail performs at the lowest cost while producing the highest conversion rate. These days, marketing is all about digital. We are emailing, blogging, tweeting and Facebooking our little marketer hearts out. So...
Using Direct Mail For Acquisition And Retention
Optimizing the acquisition and retention of your customers remains a primary goal of any small business. Attracting a new customer is five times more expensive than marketing to existing ones. Not only do existing customers cost less but they spend more. It’s much...
Why Print Advertising
Why Print Advertising Will Thrive In 2018 and Beyond! One of the constant battles we face in an ever changing digital advertising landscape is the misconception that print advertising is dying. With each passing year, those of us who make a living through print...
8 Direct Mail Marketing Stats That May Surprise You
Have you gotten on the digital bandwagon and left direct mail behind? Not so fast, according to a compilation of direct mail marketing statistics by Shrav Mehta with The Lob. Sure, email marketing is less expensive, but every business owner needs to also factor in...