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These 4 Small Business Trends Are Defining 2017
The year is flying by! We’re already more than three-quarters of the way through 2017. Now is the time for small business owners to look for ways to take their businesses to new heights in Q4. Here are four small business trends to consider incorporating into...
8 Direct Mail Marketing Stats That May Surprise You
Have you gotten on the digital bandwagon and left direct mail behind? Not so fast, according to a compilation of direct mail marketing statistics by Shrav Mehta with The Lob. Sure, email marketing is less expensive, but every business owner needs to also factor in...
7 Avoidable Marketing Mistakes Small Businesses Make
Marketing your small business is one of the most exciting parts of business ownership. What makes it so exciting is that there isn’t just one way to promote a business. In fact, when you consider all of the possible combinations of marketing activities, there are...
Looking For A Great Return On Your Advertising Dollars?
Then, look to Direct Mail – Direct Mail ROI Exceeds 18% Advertising through direct mail is an effective way to get the message out. Couple that with a direct mail ROI that is over 18%, and you’ve got a sure fire way to deliver results within budget. Check out the...
5 Myths You Should Know Before Marketing To ‘Millennials’
If you think you know all there is to know about marketing to Millennials, think again! Recent studies have shown that some of the most popular beliefs about Millennials and what is important to them are actually false. In her recent article, “5 Myths About...
The Value Of One Customer – A Worthy Investment
As business owners, we’re always looking for new and proven ways to bring in new customers. Yet, we don’t always take time to understand just how valuable each individual customer is to the long-term health of our business. Understanding the Value of One...