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Is It Time To Go Solo? The Case For Targeted Direct Mail Advertisement
In the complex world of advertising, the small business owner has many avenues to consider. Options include print, television, radio, billboards, and digital. Looking deeper within print media alone, there are numerous vehicles available – letters, postcards, door...
Win The Advertising Race Through A Consistent, Steady Marathon – Never A Sprint!
Gold medals are achieved in long distance races when the runners optimize a steady pace that keeps them ahead of the competition all the way to the finish line. The same strategy will bring home the prize in races against your business competitors. When planning your...
Slumping Sale? Fight Back With Smart Choices
We’ve all enjoyed the fireworks and had our cookouts, and that could only mean one thing — we’re officially halfway through 2016. Yikes! As the year flies by, it’s a good time to evaluate the strength of your business and ask yourself, are you where you want to be?...
Paper Coupons Are Top Choice…Even With Millenials
When Americans head to the cash register, they are most likely to use paper coupons verses any other method. A survey by Creditcards.com reported in USA Today shows that 63% most often use coupons delivered in the mail. Only 17% type in a discount code online, and a...
Calling All Shoppers!
Attract, Motivate, and Convert Your Targeted Consumer with a Compelling Call-to-Action What’s the most important part of your direct mail ad? Besides having the correct phone number, of course! In a fast-paced world full of distractions, it’s critical to motivate the...
Clipper Magazine Vs. Money Mailer Vs. Valpak
So you’ve decided to give Direct Mail a try. Great choice! But now you’ve got more decisions to make. First and foremost on the list is which product to use. There are a number of big players in the market, including Valpak, Clipper, SaveOn, and, of course, Money...
Direct Mail Delivers Results
It’s the iconic battle of the modern advertising age…which has the greatest impact on buying decisions: Direct Mail or Digital Advertising? The answer just might surprise you. Let’s look at research conducted by leading neuromarketing research company,True Impact...