DIRECT MAIL – THE LOW COST LEADER

In a head to head with other marketing platforms, direct mail performs at the lowest cost while producing the highest conversion rate. These days, marketing is all about digital. We are emailing, … [Read more...]

PEOPLE ARE BREAKING UP WITH FACEBOOK

  Start a New Romance through Direct Mail Advertising Has a client or prospect told you they're diverting their marketing dollars towards Facebook social media advertising? Not the best … [Read more...]

USING DIRECT MAIL FOR ACQUISITION AND RETENTION

Optimizing the acquisition and retention of your customers remains a primary goal of any small business.  Attracting a new customer is five times more expensive than marketing to existing ones. Not … [Read more...]

WHY PRINT ADVERTISING

Why Print Advertising Will Thrive In 2018 and Beyond!One of the constant battles we face in an ever changing digital advertising landscape is the misconception that print advertising is dying. … [Read more...]

STOP WASTING YOUR MONEY – FOUR COMMON DIRECT MAIL MISTAKES And How to Avoid Them

When you’re running a small business, every dollar counts.  Direct mail can be a very cost-effective means of attracting new customers and keeping current customers engaged…when it’s done right.  … [Read more...]

IS IT TIME TO GO SOLO? THE CASE FOR TARGETED DIRECT MAIL ADVERTISEMENT

In the complex world of advertising, the small business owner has many avenues to consider.  Options include print, television, radio, billboards, and digital. Looking deeper within print media alone, … [Read more...]

PAPER COUPONS ARE TOP CHOICE…EVEN WITH MILLENIALS

When Americans head to the cash register, they are most likely to use paper coupons verses any other method. A survey by Creditcards.com reported in USA Today shows that 63% most often use coupons … [Read more...]

CALLING ALL SHOPPERS!

Attract, Motivate, and Convert Your Targeted Consumer with a Compelling Call-to-Action What’s the most important part of your direct mail ad? Besides having the correct phone number, of course! In a … [Read more...]

CLIPPER MAGAZINE VS. MONEY MAILER VS. VALPAK

So you’ve decided to give Direct Mail a try. Great choice! But now you’ve got more decisions to make. First and foremost on the list is which product to use. There are a number of big players in the … [Read more...]

DIRECT MAIL DELIVERS RESULTS

It’s the iconic battle of the modern advertising age…which has the greatest impact on buying decisions: Direct Mail or Digital Advertising? The answer just might surprise you. Let’s look at research … [Read more...]