Have you gotten on the digital bandwagon and left direct mail behind? Not so fast, according to a compilation of direct mail marketing statistics by Shrav Mehta with The Lob. Sure, email marketing is less expensive, but every business owner needs to also factor in...
Then, look to Direct Mail – Direct Mail ROI Exceeds 18% Advertising through direct mail is an effective way to get the message out. Couple that with a direct mail ROI that is over 18%, and you’ve got a sure fire way to deliver results within budget. Check out the...
When you’re running a small business, every dollar counts. Direct mail can be a very cost-effective means of attracting new customers and keeping current customers engaged…when it’s done right. However, the inexperienced business owner can easily get tripped up by all...