As the digital advertising space becomes increasingly expensive and crowded, brands are looking for alternative ways to stand out and engage consumers. It is becoming more common for people to overlook targeted advertisements in their inboxes or on websites, where...
Keep it Simple and Smart Looking for marketing success in today’s chaotic world? It comes down to a simple rule: deliver impactful messaging at a low cost. In a business climate dominated by the covid-19 pandemic, small businesses are strapped for cash and...
The secret to effective direct mail is powerful, persuasive copy that draws in your best customers. Author Robert W. Bly lays out a five-step plan for creating a winning message with every direct mail piece: In direct marketing, structure is key: If your copy doesn’t...
A SMALL BUSINESS ACTION PLAN Small businesses across America have struggled through extremely challenging financial hardship these past twelve months. Unfortunately, many have gone out of business — permanent casualties of the virus shutdowns. As covid-19 numbers...