THE HOLIDAYS ARE COMING…ARE YOU READY?

Make Sure You Have A Good Marketing Plan Every year, small businesses scramble to prepare for the holidays at the very last minute. Unfortunately, they end up missing out on valuable revenue … [Read more...]

THESE 4 SMALL BUSINESS TRENDS ARE DEFINING 2017

The year is flying by and we are already more than three-quarters of the way through 2017. Now is the time for small business owners to look for ways to take their businesses to new heights in Q4. … [Read more...]

8 DIRECT MAIL MARKETING STATS THAT MAY SURPRISE YOU

Have you gotten on the digital bandwagon and left direct mail behind?  Not so fast, according to a compilation of statistics by Shrav Mehta with the Lob. Sure, email marketing is less expensive, but … [Read more...]

7 AVOIDABLE MARKETING MISTAKES SMALL BUSINESSES MAKE

Marketing your small business is one of the most exciting parts of business ownership. What makes it so exciting is that there isn't just one way to promote a business. In fact, when you consider all … [Read more...]

LOOKING FOR A GREAT RETURN ON YOUR ADVERTISING DOLLARS?

Look to Direct Mail – Direct Mail ROI Exceeds 18% Advertising through direct mail is an effective way to get the message out. Couple that with a direct mail ROI that is over 18%, and you’ve got a … [Read more...]

5 MYTHS YOU SHOULD KNOW BEFORE MARKETING TO ‘MILLENNIALS’

If you think you know all there is to know about marketing to Millennials, think again! Recent studies have shown that some of the most popular beliefs about Millennials and what is important to them, … [Read more...]

THE VALUE OF ONE CUSTOMER – A WORTHY INVESTMENT

As business owners, we are always looking for new and proven ways to bring in new customers. Yet, we don't always take time to understand just how valuable each individual customer is to the long-term … [Read more...]

STOP WASTING YOUR MONEY – FOUR COMMON DIRECT MAIL MISTAKES And How to Avoid Them

When you’re running a small business, every dollar counts.  Direct mail can be a very cost-effective means of attracting new customers and keeping current customers engaged…when it’s done right.  … [Read more...]

GROW THROUGH GRATITUDE – THANK A CUSTOMER TODAY

As a small business owner, your customers are your most important asset.  According to Gartner Group, 80 percent of your future revenue is most likely to come from 20 percent of your existing … [Read more...]

IS IT TIME TO GO SOLO? THE CASE FOR TARGETED DIRECT MAIL ADVERTISEMENT

In the complex world of advertising, the small business owner has many avenues to consider.  Options include print, television, radio, billboards, and digital. Looking deeper within print media alone, … [Read more...]