LOOKING FOR A GREAT RETURN ON YOUR ADVERTISING DOLLARS?

Look to Direct Mail – Direct Mail ROI Exceeds 18% Advertising through direct mail is an effective way to get the message out. Couple that with a direct mail ROI that is over 18%, and you’ve got a … [Read more...]

5 MYTHS YOU SHOULD KNOW BEFORE MARKETING TO ‘MILLENNIALS’

If you think you know all there is to know about marketing to Millennials, think again! Recent studies have shown that some of the most popular beliefs about Millennials and what is important to them, … [Read more...]

THE VALUE OF ONE CUSTOMER – A WORTHY INVESTMENT

As business owners, we are always looking for new and proven ways to bring in new customers. Yet, we don't always take time to understand just how valuable each individual customer is to the long-term … [Read more...]

STOP WASTING YOUR MONEY – FOUR COMMON DIRECT MAIL MISTAKES And How to Avoid Them

When you’re running a small business, every dollar counts.  Direct mail can be a very cost-effective means of attracting new customers and keeping current customers engaged…when it’s done right.  … [Read more...]

GROW THROUGH GRATITUDE – THANK A CUSTOMER TODAY

As a small business owner, your customers are your most important asset.  According to Gartner Group, 80 percent of your future revenue is most likely to come from 20 percent of your existing … [Read more...]

IS IT TIME TO GO SOLO? THE CASE FOR TARGETED DIRECT MAIL ADVERTISEMENT

In the complex world of advertising, the small business owner has many avenues to consider.  Options include print, television, radio, billboards, and digital. Looking deeper within print media alone, … [Read more...]

WIN THE ADVERTISING RACE THROUGH A CONSISTENT, STEADY MARATHON — NEVER A SPRINT!

  Gold medals are achieved in long distance races when the runners optimize a steady pace that keeps them ahead of the competition all the way to the finish line. The same strategy will bring … [Read more...]

SLUMPING SALES? FIGHT BACK WITH SMART CHOICES

We’ve all enjoyed the fireworks and had our cookouts, and that could only mean one thing -- we’re officially halfway through 2016. Yikes! As the year flies by, it’s a good time to evaluate the … [Read more...]

PAPER COUPONS ARE TOP CHOICE…EVEN WITH MILLENIALS

When Americans head to the cash register, they are most likely to use paper coupons verses any other method. A survey by Creditcards.com reported in USA Today shows that 63% most often use coupons … [Read more...]

CALLING ALL SHOPPERS!

Attract, Motivate, and Convert Your Targeted Consumer with a Compelling Call-to-Action What’s the most important part of your direct mail ad? Besides having the correct phone number, of course! In a … [Read more...]