BACK-TO-SCHOOL AND BEYOND

Seasonal Engagement for Every Small Business Keep your customer base engaged as an effective way to keep your customers. With fleeting attention spans these days, there is always a shiny new object … [Read more...]

PEOPLE ARE BREAKING UP WITH FACEBOOK

  Start a New Romance through Direct Mail Advertising Has a client or prospect told you they're diverting their marketing dollars towards Facebook social media advertising? Not the best … [Read more...]

USING DIRECT MAIL FOR ACQUISITION AND RETENTION

Optimizing the acquisition and retention of your customers remains a primary goal of any small business.  Attracting a new customer is five times more expensive than marketing to existing ones. Not … [Read more...]

THESE 4 SMALL BUSINESS TRENDS ARE DEFINING 2017

The year is flying by and we are already more than three-quarters of the way through 2017. Now is the time for small business owners to look for ways to take their businesses to new heights in Q4. … [Read more...]

GROW THROUGH GRATITUDE – THANK A CUSTOMER TODAY

As a small business owner, your customers are your most important asset.  According to Gartner Group, 80 percent of your future revenue is most likely to come from 20 percent of your existing … [Read more...]

WIN THE ADVERTISING RACE THROUGH A CONSISTENT, STEADY MARATHON — NEVER A SPRINT!

  Gold medals are achieved in long distance races when the runners optimize a steady pace that keeps them ahead of the competition all the way to the finish line. The same strategy will bring … [Read more...]

SLUMPING SALES? FIGHT BACK WITH SMART CHOICES

We’ve all enjoyed the fireworks and had our cookouts, and that could only mean one thing -- we’re officially halfway through 2016. Yikes! As the year flies by, it’s a good time to evaluate the … [Read more...]

CALLING ALL SHOPPERS!

Attract, Motivate, and Convert Your Targeted Consumer with a Compelling Call-to-Action What’s the most important part of your direct mail ad? Besides having the correct phone number, of course! In a … [Read more...]

TAKING THE PLUNGE

Greetings and welcome to our very first blog post! We know there’s an overload of information out there discussing advertising news. Rest assured, we aim to help you sort through the clutter with … [Read more...]