UNLEASH THE POWER OF PRINT

By Understanding the Importance of Accurately Measuring Direct Mail In the digital age, direct mail remains a very powerful tool. The key to understanding its power lies in accurately measuring it … [Read more...]

BACK-TO-SCHOOL AND BEYOND

Seasonal Engagement for Every Small Business Keep your customer base engaged as an effective way to keep your customers. With fleeting attention spans these days, there is always a shiny new object … [Read more...]

EFFECTIVE SALES PROMOTIONS IN THREE SIMPLE STEPS

Coming up with attractive promotions is key for luring potential buyers and getting them to spend money on your product or service. Great promotions can get customers out of a holding pattern by … [Read more...]

DIRECT MAIL – THE LOW COST LEADER

In a head to head with other marketing platforms, direct mail performs at the lowest cost while producing the highest conversion rate. These days, marketing is all about digital. We are emailing, … [Read more...]

PEOPLE ARE BREAKING UP WITH FACEBOOK

  Start a New Romance through Direct Mail Advertising Has a client or prospect told you they're diverting their marketing dollars towards Facebook social media advertising? Not the best … [Read more...]

USING DIRECT MAIL FOR ACQUISITION AND RETENTION

Optimizing the acquisition and retention of your customers remains a primary goal of any small business.  Attracting a new customer is five times more expensive than marketing to existing ones. Not … [Read more...]

WHY PRINT ADVERTISING

Why Print Advertising Will Thrive In 2018 and Beyond!One of the constant battles we face in an ever changing digital advertising landscape is the misconception that print advertising is dying. … [Read more...]

THESE 4 SMALL BUSINESS TRENDS ARE DEFINING 2017

The year is flying by and we are already more than three-quarters of the way through 2017. Now is the time for small business owners to look for ways to take their businesses to new heights in Q4. … [Read more...]

8 DIRECT MAIL MARKETING STATS THAT MAY SURPRISE YOU

Have you gotten on the digital bandwagon and left direct mail behind?  Not so fast, according to a compilation of statistics by Shrav Mehta with the Lob. Sure, email marketing is less expensive, but … [Read more...]

7 AVOIDABLE MARKETING MISTAKES SMALL BUSINESSES MAKE

Marketing your small business is one of the most exciting parts of business ownership. What makes it so exciting is that there isn't just one way to promote a business. In fact, when you consider all … [Read more...]