8 DIRECT MAIL MARKETING STATS THAT MAY SURPRISE YOU

Have you gotten on the digital bandwagon and left direct mail behind?  Not so fast, according to a compilation of statistics by Shrav Mehta with the Lob. Sure, email marketing is less expensive, but … [Read more...]

7 AVOIDABLE MARKETING MISTAKES SMALL BUSINESSES MAKE

Marketing your small business is one of the most exciting parts of business ownership. What makes it so exciting is that there isn't just one way to promote a business. In fact, when you consider all … [Read more...]

5 MYTHS YOU SHOULD KNOW BEFORE MARKETING TO ‘MILLENNIALS’

If you think you know all there is to know about marketing to Millennials, think again! Recent studies have shown that some of the most popular beliefs about Millennials and what is important to them, … [Read more...]

THE VALUE OF ONE CUSTOMER – A WORTHY INVESTMENT

As business owners, we are always looking for new and proven ways to bring in new customers. Yet, we don't always take time to understand just how valuable each individual customer is to the long-term … [Read more...]

IS IT TIME TO GO SOLO? THE CASE FOR TARGETED DIRECT MAIL ADVERTISEMENT

In the complex world of advertising, the small business owner has many avenues to consider.  Options include print, television, radio, billboards, and digital. Looking deeper within print media alone, … [Read more...]

WIN THE ADVERTISING RACE THROUGH A CONSISTENT, STEADY MARATHON — NEVER A SPRINT!

  Gold medals are achieved in long distance races when the runners optimize a steady pace that keeps them ahead of the competition all the way to the finish line. The same strategy will bring … [Read more...]

SLUMPING SALES? FIGHT BACK WITH SMART CHOICES

We’ve all enjoyed the fireworks and had our cookouts, and that could only mean one thing -- we’re officially halfway through 2016. Yikes! As the year flies by, it’s a good time to evaluate the … [Read more...]

PAPER COUPONS ARE TOP CHOICE…EVEN WITH MILLENIALS

When Americans head to the cash register, they are most likely to use paper coupons verses any other method. A survey by Creditcards.com reported in USA Today shows that 63% most often use coupons … [Read more...]

CALLING ALL SHOPPERS!

Attract, Motivate, and Convert Your Targeted Consumer with a Compelling Call-to-Action What’s the most important part of your direct mail ad? Besides having the correct phone number, of course! In a … [Read more...]

CLIPPER MAGAZINE VS. MONEY MAILER VS. VALPAK

So you’ve decided to give Direct Mail a try. Great choice! But now you’ve got more decisions to make. First and foremost on the list is which product to use. There are a number of big players in the … [Read more...]