WIN THE ADVERTISING RACE THROUGH A CONSISTENT, STEADY MARATHON — NEVER A SPRINT!

  Gold medals are achieved in long distance races when the runners optimize a steady pace that keeps them ahead of the competition all the way to the finish line. The same strategy will bring … [Read more...]

SLUMPING SALES? FIGHT BACK WITH SMART CHOICES

We’ve all enjoyed the fireworks and had our cookouts, and that could only mean one thing -- we’re officially halfway through 2016. Yikes! As the year flies by, it’s a good time to evaluate the … [Read more...]

PAPER COUPONS ARE TOP CHOICE…EVEN WITH MILLENIALS

When Americans head to the cash register, they are most likely to use paper coupons verses any other method. A survey by Creditcards.com reported in USA Today shows that 63% most often use coupons … [Read more...]

CALLING ALL SHOPPERS!

Attract, Motivate, and Convert Your Targeted Consumer with a Compelling Call-to-Action What’s the most important part of your direct mail ad? Besides having the correct phone number, of course! In a … [Read more...]

CLIPPER MAGAZINE VS. MONEY MAILER VS. VALPAK

So you’ve decided to give Direct Mail a try. Great choice! But now you’ve got more decisions to make. First and foremost on the list is which product to use. There are a number of big players in the … [Read more...]

DIRECT MAIL DELIVERS RESULTS

It’s the iconic battle of the modern advertising age…which has the greatest impact on buying decisions: Direct Mail or Digital Advertising? The answer just might surprise you. Let’s look at research … [Read more...]

TAKING THE PLUNGE

Greetings and welcome to our very first blog post! We know there’s an overload of information out there discussing advertising news. Rest assured, we aim to help you sort through the clutter with … [Read more...]