EFFECTIVE SALES PROMOTIONS IN THREE SIMPLE STEPS

Coming up with attractive promotions is key for luring potential buyers and getting them to spend money on your product or service. Great promotions can get customers out of a holding pattern by … [Read more...]

DIRECT MAIL – THE LOW COST LEADER

In a head to head with other marketing platforms, direct mail performs at the lowest cost while producing the highest conversion rate.These days, marketing is all about digital. We are … [Read more...]

PEOPLE ARE BREAKING UP WITH FACEBOOK

Start a New Romance through Direct Mail AdvertisingHas a client or prospect told you they're either considering, or have already diverted their marketing dollars towards Facebook social media … [Read more...]

USING DIRECT MAIL FOR ACQUISITION AND RETENTION

Attracting a new customer is five times more expensive than marketing to existing ones. Not only do existing customers cost less but they spend more. It's much easier to sell new products to customers … [Read more...]

WHY PRINT ADVERTISING

Why Print Advertising Will Thrive In 2018 and Beyond!One of the constant battles we face in an ever changing digital advertising landscape is the misconception that print is dying. With each … [Read more...]

THE HOLIDAYS ARE COMING…ARE YOU READY?

Make Sure You Have A Good Marketing Plan Every year, small businesses scramble to prepare for the holidays at the very last minute. Unfortunately, they end up missing out on valuable revenue … [Read more...]

THESE 4 SMALL BUSINESS TRENDS ARE DEFINING 2017

The year is flying by and we are already more than three-quarters of the way through 2017. Now is the time for small business owners to look for ways to take their businesses to new heights in Q4. … [Read more...]

8 DIRECT MAIL MARKETING STATS THAT MAY SURPRISE YOU

Have you gotten on the digital bandwagon and left direct mail behind?  Not so fast, according to a compilation of statistics by Shrav Mehta with the Lob. Sure, email marketing is less expensive, but … [Read more...]